About Us


Paradigm Athletics is more than just a brand, it's an idea, it's a passion, and it's a community.

I founded Paradigm because of my love for fitness and my love for people. You will hear and see us using our slogan #ItsAMindset, and that is the simplest way to sum us up.

Mindset is everything in life. How you view yourself and the world around you shapes your actions, passions, and world view. When you change how you view fitness and body image, you can create a shift in your thinking and have a new "Paradigm" in your life. Not only will your mindset change, but you will begin to be an example or standard for those around you, and create a community of your own.

You don't have to buy a product or be one of our clients to join in the adventure. We encourage you to engage with us on social media platforms and become a member of the family.


John Karluk